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BlogBrand and issue monitoring for small teams

Brand and issue monitoring for small teams with OpinionPulse

Small teams rarely have time to watch every poll, market and social conversation. OpinionPulse watches the topics you name and tells you when public opinion shifts, with every source attached.

AgentStructure.AI5 min de lectura

Funciona con

  • Muse.ai
  • Instinct
  • Grok
  • Claude
  • ChatGPT
  • Cualquier asistente compatible con MCP
OpinionPulse tells small teams when public opinion on a topic they follow shifts, with the polls, market prices and sources attached.
Example alert. Names and numbers are illustrative.

Este artículo solo está disponible en inglés.

Key takeaways

The short version.

  • Small teams often learn that opinion moved only after a customer, a reporter or a client asks about it.
  • OpinionPulse joins recent public poll headlines, overlapping Polymarket and Kalshi prices and an X volume label for any topic you name.
  • Alerts on topics you follow are a Premium feature, free during the beta; asking about any topic is on the free plan.
  • You can get alerts by text, email or your favorite AI, and a personal AI such as Instinct or Muse is the natural fit.
  • It reports data only: no advice, no trades, no vote calls.

Who it is for

How do you keep up with public opinion when nobody on the team has time to watch it?

  • Here is the problem.

  • Checking by hand means opening poll sites, prediction markets and social feeds one by one, then guessing whether they agree.

  • OpinionPulse does the joining for you.

Here is the problem. A small team has a handful of topics that can affect its work: a regulation, an election, an industry debate, a public issue your customers care about. Nobody is paid to watch them. So the team notices a shift late, usually when a client mentions it, a journalist calls, or a post starts spreading.

Checking by hand means opening poll sites, prediction markets and social feeds one by one, then guessing whether they agree. That is slow, and it is easy to skip when the week gets busy.

OpinionPulse does the joining for you. Name a topic and it brings together the latest public poll headlines, the overlapping Polymarket and Kalshi prices and an X volume label, then tells you whether opinion is shifting. Every source is attached, so you can check the work yourself.

It is built for founders, communications and marketing leads, community managers and anyone on a small team who needs to know early. It is data, not advice, a trade or a vote call.

Use cases

4 ways people use Brand and issue monitoring for small teams.

  1. Poll first

    1. A new poll lands before the markets react

    Say your team makes software for local governments, and a funding issue matters to your buyers. A new public poll on that topic comes out. The prediction markets on it have not moved yet.

    OpinionPulse flags the shift and sends the poll, the market prices and the sources. You read the poll, see that the markets lag, and decide whether to adjust this week's messaging or simply brief your sales lead before the next call.

  2. Signals line up

    2. Polls and markets agree that opinion is moving

    A single poll can be noise. When recent poll headlines and the overlapping Polymarket and Kalshi prices point the same way, that is a stronger sign.

    For example, a communications lead at a small advocacy group asks about the issue they cover. OpinionPulse reports a shift and shows what each source says. She forwards the summary with its sources to her director and updates the talking points before the week's outreach.

  3. Volume check

    3. Social volume spikes on a topic you follow

    Sometimes the first sign is noise on social media. OpinionPulse includes an X volume label alongside polls and markets, so you can tell whether a spike in talk comes with any movement in the other sources.

    Say a community manager sees chatter rising about an issue near her brand. The alert shows elevated volume but polls and markets are quiet. She holds off on a public reply, keeps watching, and prepares a short statement in case the other sources move.

  4. Ask anytime

    4. Ask about any topic before a meeting

    You do not need alerts to benefit. On the free plan you can ask about any topic anytime through the API or MCP.

    Before a client meeting, ask your AI whether opinion is moving on the client's issue. You get the recent poll headlines, market prices and sources in one answer, which is a better start than a quick search.

On your phone

What the alerts look like.

Poll alert

Figure 1

A new poll arrives before the markets catch up.
Sources agree

Figure 2

Polls and markets point the same way.
Volume only

Figure 3

Chatter rises while other sources stay quiet.

Example alerts. Every name, number and event shown is illustrative.

How to

How do you set up OpinionPulse for your team?

  1. Step 1

    Open opinionpulse.app and sign in.

  2. Step 2

    Pick the topics you want to watch, such as an issue that touches your brand or customers.

  3. Step 3

    Open the app's connect page and copy the API key and MCP address.

  4. Step 4

    Connect your AI assistant with them, or choose text or email for alerts.

Asking about any topic is on the free plan. Alerts when opinion shifts are Premium, which is free during the beta.

FAQ

Frequently asked questions.

What does OpinionPulse look at?

For a topic you name, it joins the latest public poll headlines with overlapping Polymarket and Kalshi prices and an X volume label, then says whether opinion is shifting.

Does it tell me what to do?

No. It is data, not advice, a trade or a vote call. It reports what the sources show and attaches them.

How do I receive alerts?

By text, by email, or through your favorite AI. A personal AI such as Instinct or Muse is the natural fit.

Can I ask without setting up alerts?

Yes. On the free plan you can ask about any topic anytime through the API or MCP.

Does it cost anything?

The apps are free during the beta, including Premium alerts.